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Papers On Business - Management
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“Anita Roddick”
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A six page paper which looks at the career of Anita Roddick and the development of The Body Shop, as an example of an entrepreneurial enterprise which has demonstrated consistent success.
Filename: JLRoddick.rtf

“Because I’m Worth It”; The Marketing of L’Oreal
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This 5 page paper considers the marketing of L’Oreal, how it is undertaken, who the target market are, how they are reached and why the advertising is so successful. The bibliography cites 9 sources.
Filename: TEloreal.rtf

“Beyond the Box: Innovative Churches That Work”
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A 6 page book report on “Beyond the Box: Innovative churches That Work” by Bill Easum and Dave Travis. No additional sources cited.
Filename: RAbbox.rtf

“Brick and Mortar” and IT Project Management
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A 3 page paper discussing the similarities and differences of project management for physical (i.e., construction) and IT projects. Failing to identify all components of the project or results desired from it creates delays and budget overruns. This is a common problem with all types of problems, but particularly in IT. The purpose here is to compare the basics of “brick and mortar” projects and those centered in IT. Bibliography lists 4 sources.
Filename: KSproMgPhysIT.rtf

“Cigarette advertising”
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A six page paper which looks at an advertising campaign layout for Camel cigarettes, with reference to the way in which the advertisement is presented, the probable target audience, the techniques used to convey the message of the advertisement and the extent to which it is likely to be successful.
Filename: JLcamelad.rtf

“Colgate-Palmolive International Assignment Policy: Case Study”
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A seven-page paper which looks at the International Assignment Policy of the Colgate-Palmolive company, which was designed to assist expatriate managers in their relocation, but developed serious flaws as a result of the increase in double-income families, and the need to take into account spouses’ income and career development. Bibliography lists 3 sources.
Filename: JLcolgate.wps


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