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Papers On Business - Management
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"Leading With the Heart": A Review of the Book by Mike Krzyzewski
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Six-time heralded as National Coach of the Year, Duke University's basketball coach Mike Krzyzewski is one of the most successful coaches in history. Kyzyzewski is more than a coach, however, his talents with sports figures have been successfully turned to many other arenas of life as well one of which is "Leading With the Heart: Coach K's Successful Strategies for Basketball, Business, and Life". This book is an insight into the many philosophies which Coach K has gained over the years regarding the importance of leadership, overcoming life's adversities, individual instinct, and individual and organizational responsibility. Critical to this process is are five fundamental qualities: communication, trust, collective responsibility, caring, and pride; qualities which "Leading With the Heart" illuminates as do few other motivational books. No additional sources are listed.
Filename: PPheartR.wps

"Making the Fit" -- Employee Recruitment at Nike
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This 10 page report discusses Nike, Inc. and the considerations that must be made in terms of forming a recruitment strategy. Nike, the goddess of victory, is also the goddess of athletic shoes. That has resulted in a certain attitude at Nike in terms of its corporate functions ranging from research and development to marketing to retail operations and much more. Clearly, all of that also hinges on the company's recruitment and human resource strategies that do everything to assure that "our kind of people" go to work at Nike. Bibliography lists 4 sources.
Filename: BWnikorg.rtf

"Managing from the Heart"
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This 14 page paper discusses the book "Managing from the Heart" by Bracey, Hyler, Rosenblum and Trueblood. Bibliography lists 3 sources.
Filename: HVManHrt.rtf

"Men and Women of the Corporation"
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A 5 page overview of the problems confronting women in the workplace. Emphasizing the work presented by Rosabeth Moss Kanter in her book "Men and Women of the Corporation", the author of this paper examines the hierarchical relationship of the workplace and details how this relationship is determined to a large degree by gender. No other sources are listed.
Filename: PPgndCrp.rtf

"Napster 2.0: The Cat Is Back"
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An 11 page paper discussing the marketing of Napster 2.0, the revival of the company that largely created the music download industry. Napster has the ability to regain share in the industry it helped to create. As increasing numbers of downloads are to music phones and not to MP3 players, consumers are likely to view less of a link between iTunes and iPod. Bibliography lists 14 sources.
Filename: KSmktgNapster.rtf

"Norma Rae": Significance to Contemporary Worker Welfare
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A 5 page discussion of the events depicted in this 1979 movie to real-life worker welfare. Describes the deplorable conditions faced by factory workers during this period and introduces the topic of unionization. Notes that unionization gave the masses a single, powerful voice which could not be ignored by factory owners and managers. No additional sources are listed.
Filename: PPnrmaRa.wps


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