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Papers On Business - Management
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A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf

A New Strategy for ABC Life Insurance Company
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This 4 page case study analysis provides six job descriptions. The problem is stated and a strategy statement is included. Bibliography lists 5 sources.
Filename: SA825ABC.rtf

A NEW YOUTH -- MARKETING PLAN
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This 8-page paper discusses some marketing concepts for a fictitious cosmetic company called A New You. Questions asked include the criteria needed to identify segments, who would buy the product, and distribution channels. Bibliography lists 3 sources.
Filename: MTnewyou.rtf

A personal Philosophy of Leadership
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9 pages in length. to truly lead someone, it takes a mixture of humility and pride. And while one's philosophy of leadership may change every day, the basic core does indeed remain the same. Borrowing from the masters of leadership -- both past and present -- is essential to developing a well-rounded repertoire of variations so as not to become entrenched in the same methods time after time, year after year. Topics also included are theory and rationale of leadership, capabilities necessary, current reality, and a development plan. Bibliography lists 5 sources.
Filename: JGAldrph.wps

A Persuasive Memo about Tobacco Advertising
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This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.
Filename: HVSmoMmo.rtf

A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps


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