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Papers On Business - Management
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A Review of Ace Project Software
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This 3 page paper examines the software and looks at it in terms of project management. Research is provided to support the assumptions. Bibliography lists 3 sources.
Filename: SA804Ace.rtf

A Review of Burawoy's Manufacturing Consent
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This 12 page paper provides a review of Burawoy's book that takes a sociological view of the worker and work environment. The book draws on Marxist ideology but expands on it through the use of a case study. Burawoy creates his own theory with a look at a company over a span of several decades. Bibliography lists 5 sources.
Filename: SA235Bur.rtf

A Review of Fire Safety in Gas Plants in Gas Plants
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This 14 page paper examines fire safety in ga s plants. The paper identifies the root causes of fires, analysis the fire risks, and risks associated with fire and looks at the way that these may be managed. The bibliography cites 20 sources.
Filename: TEfiregas.rtf

A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf

A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
Filename: TEwomenm.rtf

A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps


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