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Papers On Business - Management
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A Strategy for Change in an Organization
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14 pages in length. An example paper in assisting a company to formulate a management strategy that will enable it to become a learning organization. This organization should have the capacity to meet the challenges posed by the future environment. Techniques include performance management strategies, line management, group dynamics, and training and development. This is a very useful paper about change and learning that can be applied to any organization. Discussion includes such things as what to teach, when to teach it, who should teach it and to whom. Education should occur several times in professionals' careers and should be provided not only by universities but also by alternative sources, such as in-house training programs, and training and certification programs. Bibliography lists 10 sources.
Filename: JGAhrmgt.wps

A Strategy For Google
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This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and operations, the management of the company and the market in which it is to develop before predicting a strategy that will result in head to head competition with Microsoft.
Filename: TEgoogle.rft

A Strategy For Handspring
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This 9 page paper looks at the strategic alternatives that are available for Handspring considering the company core competences and the condition of the competitive environment. A recommendation is made and then an plan for implementing that recommendation is given. The paper ends by considering control and evaluation. The paper is based in a case supplied by the student. The bibliography cites 4 sources.
Filename: TEhandspring.rtf

A Strategy for Protecting Intellectual and Industrial Property
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This 5 page report discusses a strategy for protection of the intellectual and industrial property aspects of a newly developed software program. Protecting intellectual properties which include customer or supplier lists, business processes or procedures, patterns, recipes or formulas, training materials, and marketing and pricing plans has become serious business. These intangible assets make businesses unique, making their protection essential. Bibliography lists 4 sources.
Filename: Bwinprop.rtf

A Study - Low Cost Airlines vs Ferries
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This 6 page paper. Why do people choose a ferry or a low-cost airline to get to the same place? This paper offers a draft questionnaire to be administered to random passengers of a budget airline and the ferry. The paper also presents questions for semi-structured interviews of SeaCat Ferry employees for the purpose of learning how the company operates. Bibliography lists 7 sources.
Filename: PGireln.rtf

A STUDY IN CONSUMER SOAP
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This 7-page paper focues on the marketing of consumer soap. Under discussion are aspects such as Maslow's needs hierarchy, target markets and demographic characteristics. Bibliography lists 5 sources.
Filename: MTsoapstud.rtf


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