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Papers On Business - Management
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Activity-Based Costing Applied to Marketing Costs
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A 3 page paper discussing the case of Colombo frozen yogurt and General Mills’ experience in dealing with the market shift from independent shops to impulse purchasing in a variety of locations. The paper provides a table more realistically assigning shipping and merchandising costs to each market type to reveal greater profitability than was apparent under a non-ABC approach to allocating costs. Bibliography lists 1 source.
Filename: KSmktgABC.rtf

Activity-Based Costing as a Control Measure for Bally Total Fitness
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A 6 page paper discussing the benefits of activity-based costing, specifically as a proposed financial control measure the Bally Total Fitness. The company’s revenues plunged in a single year; this paper is a white paper furnished to a group of consultants that wants to approach Bally with its ideas for assistance. Bibliography lists 5 sources.
Filename: KSacctABCbally.rtf

Activity-Based vs Throughput Accounting
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A 4 page paper comparing activity-based and volume accounting. The throughput approach can provide a ballpark assessment of the costs of producing a specific product, but ABC can provide accurate cost figures of each of the steps of production. Volume accounting can be misleading in terms of identifying which products or activities are more profitable. ABC provides fuller, more accurate assessment of the true cost of activities, enabling the organization to focus on activities that truly are more profitable. Bibliography lists 5 sources.
Filename: KSacctABCthru.rtf

AcuScan Case Study
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A 7 page paper that analyses this case study, which was supplied by the student. The case involves a company's need to increase revenues. Analyses include: assumptions of key players, their arguments and evaluation of those arguments, and conclusions including recommendations. The last page is an executive summary. Bibliography lists 1 source.
Filename: PGacuscn.rtf

AcuScan's "Operation Optimize"
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A 9 page paper discussing AcuScan's inability to decide which of two alternatives it should pursue. The paper recommends to the CEO that AcuScan market itself to an entirely new market segment – such as banks and building security businesses – to increase sales and market share of its current product. In the meantime, it should be taking a mature and thoughtful approach to developing new products for the future, offering a new, tested and defect-free product from a position of strength rather than desperation. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
Filename: KSmgmtAcuScan2.rtf

AcuScan's "Operation Optimize"
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A 10 page paper discussing communication disconnect surrounding and immobilizing new product development. Examination of email exchanges at AcuScan reveal management not managing; "little Napoleon syndrome" in action; a general dearth of innovation and creativity; unproductive communication; and a host of other problems. All combine to create a stalemate between individuals who need to be working together for one common goal. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
Filename: KSmgmtAcuScan.rtf


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