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Papers On Business - Management
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Analysis of Case Study: Merck Corporation and the Cure for River Blindness
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This 3 page paper examines a case study submitted by a student. The case is evaluated and questions answered. The case involves the marketing of an orphan drug. No bibliography.
Filename: SA505cs2.rtf

Analysis Of Change Process In A Hospital
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A 6 page paper that reviews a case study entitled Change Through Persuasion and responds to specific questions. The essay comments on the process according to Kotter's stages, discusses psychological contracts and the phases of change reaction. The writer provides an overall analysis of the change process used in the case. Bibliography lists 3 sources.
Filename: PGchhsk.RTF

Analysis of Four Cities
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This 9 page paper is a totally fictitious analysis of different demographic aspects of four areas, showing how to analysis different factors such as income, ethnicity, music preference, number o f children and use of the media. The paper shows how to use cross tabulation in essay format. The statistics used are fabricated. The bibliography cites 1 source.
Filename: TEmuscit.rtf

Analysis Of General Motors Corporation
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A 4 page paper that begins with an introduction to the automotive industry, the major players and the forces that drive the industry. The focus is GM but their competition with Toyota is brought into the discussion. The essay discusses GM's completive threats and their strength and makes recommendations for immediate action. Bibliography lists 4 sources.
Filename: PGgm08.RTF

Analysis of ING’s Competitive Strategy
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This 30 page paper is an in-depth analysis of the Canadian Bank; ING Direct. The paper starts by looking at the Canadian banking and financial services industry and the banking conditions. The potential approaches to strategy, including Porters generic strategies are discussed and the competitive strategies adopted by ING are examined in detail, including the way that he bank has been ale to differentiate itself including the banks ability to benefit from the concepts of savings and value resulting from disintermediation as well as the general model and the marketing. The bibliography cites 25 sources.
Filename: TEingcompet.rtf

ANALYSIS OF INTERNATIONAL MARKET ENVIRONMENT
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Taking information from the text "Management-a Pacific Rim Focus" (3rd edition), this paper explores the idea of systematic environmental analysis in order for a business to be successful in a foreign market. This is one-source essay.
Filename: MTmarana.rtf


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