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Papers On Business - Management
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Benetton and the Ethical Use of Criminals on Death Row
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A 6 page paper which discusses the recent campaign of United Colors of Benetton which chose to use the slogan 'We on Death Row,' and implement the use of criminals on death row to promote their products. The paper argues that such an advertising approach is very unethical and highly offensive to the public for a variety of reasons. And, while Benetton claims they wish to make a political statement about human rights and capital punishment, such a statement could be made in other more appropriate ways. Bibliography lists 6 sources.
Filename: RAbenetton.rtf

Benetton International Marketing
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A 5 page paper that discusses Benetton Group's international efforts. More than 70 percent of the annual revenue is derived outside Italy, thus the international market is essential for the continued success of this company. The writer discusses the operational structure for international business, franchises, and promotions. Bibliography lists 5 sources.
Filename: PGbenetn.wps

Bentley Data Flow Chart
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This 4 page paper is a data flow chart that shows data flow and processes for a fictitious company of Bentley, looking t where the data goes and how the processes all link together. The bibliography cites 1 source.
Filename: TEopflow.rtf

Best Bikes
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This 18 page paper examines a case study supplied by the student; Best Bikes. This is a fictitious company in Brazil. The paper conducts an analysis using a PESTEL analysis, Porters Five Forces analysis and a value chain analysis which all help to indicate potential future strategies. The bibliography cites 20 sources.
Filename: TEbestbike.rtf

Best Bikes Strategy For Year 5
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This 12 page paper looks at a case provided form Mikes Bikes program and considers what strategies should be followed in year five. The paper argues for a hybrid strategy of price and differentiation as well as increasing sales through growth or a potential acquisition. The bibliography cites 8 sources.
Filename: TEbestbikes2.rtf

Best Business Model For Internet Commerce
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6 pages in length. The recent rash of dot.com failures has given rise to the notion of globalization and the overwhelming impact the Internet has had upon commerce. Clearly, online retailing represents the future of nearly all business relationships, however, it is the manner in which companies approach the Internet market that ultimately determines their staying power. With dot.com businesses closing nearly everyday, the pendulum swing that just two years ago moved toward the advantageous Internet opportunities has now changed direction once again to benefit the brick-and-mortar stores. Bibliography lists 8 sources.
Filename: TLCbizmd.wps


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