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Papers On Business - Management
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Branding Restaurants; The Advantages and Disadvantages
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This 6 page paper considers why restaurants are banded and the benefits that branding may bring. The negative aspects and results of branding are also considered. Examples are used to illustrate the points raised. The paper focuses on the UK, but many of the restaurant chains and examples used are known internationally. The bibliography cites 8 sources.
Filename: TErestur.wps

BRANDING, VALUE AND REPUTATION
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This 3-page paper focuses on the question of the value of reputation, particularly as it pertains to branding. Bibliography lists 4 sources.
Filename: MTbrarep.rtf

Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf

Brands, Brand Management, & The Brand Manager System
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A 4 page critique of the entitled article by Low and Fullerton. The article's authors investigated the viability of continuing the brand management system today and in the future. They reached five theses based on a comprehensive historical review of the literature. Their conclusions are discussed. Bibliography lists 1 source.
Filename: brand.doc

Braverman and Skill
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A 9 page paper which discusses the book, "'Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century" by Harry Braverman in its approach to the subject of skill in relationship to technology and the workforce. Bibliography lists 5 additional sources.
Filename: RAbravrmn.wps

Brazil's Economic Infrastructure
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A 5 page paper discussing the ability of banking, transportation systems, telecommunications and electrical power to support further economic activity and growth in Brazil. Businesses contemplating entering any international market for the purposes of both producing and selling specific products within that market must first conditions as they exist in that country. The purpose here is to assess the strength of the economic infrastructure of Brazil and its ability to allow Tyco International Electronics to profitably operate within the country. The paper concludes that Tyco should have little or no difficulty if Brazil continues enhancing its existing economic infrastructure. Bibliography lists 8 sources.
Filename: KSbrazilTyco.rtf


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