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Papers On Business - Management
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Budget Control at AT&T
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This 5 page paper examines an established control measure that AT&T has put in place. First quarter results are barely in, yet AT&T Broadband already is acting on the information gained from them. Revenues have increased, but cash flow has declined and the company has announced further job cuts as a result. AT&T has implemented budgetary control to inform and direct its decision making, taking it from the emotional to the objective realm where it can best benefit the company. This is not standard fare from a large company that is supposed to be bureaucratic and unable to act quickly. Bibliography lists 1 sources.
Filename: KS-ATTcontrol.wps

Budgeting for a Career
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This 6 page paper discusses budgeting for business purposes. Several areas are included such as employment expenses, working while in college as well as entrepreneurial planning. Examples are provided such as how one can juggle a work and school schedule as well as how one can plan financially for a seasonal enterprises. Bibliography lists 5 sources.
Filename: Budgcar.wps

Budgeting Process and Uses
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A 7 page paper answering 8 questions about the budgeting processes and uses of the corporate budget, including one question about how budgeting led to a decision in the hospitality industry in 2006. Other questions include assessing the budget as an analytic tool; how the budget can be used to find and eliminate inefficiencies; and how it can be used in the business control cycle. Bibliography lists 7 sources.
Filename: KSacctBudPro.rtf

Budweiser Uses The 4 'p's In Advertising
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A 5 page paper exploring how Budweiser makes use of the 4 'p's in their marketing campaigns. Specific examples are offered from actual advertising promotions. Bibliography included.
Filename: Budweisr.wps

Budweiser: A Hypothetical Marketing/Advertising Campaign for 2000
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A 14 page overview of a hypothetical marketing/advertising campaign for Anheuser-Busch. Relates the challenges faced by the company and proposes a limited geographic marketing/advertising campaign promoting a combination brewery/retail outlet. Suggests complimenting traditional advertising media with an electronic advertising campaign over the World Wide Web. Bibliography lists 9 sources.
Filename: PPbudwei.wps

BUILDING A CLIENT-CONSULTANT RELATIONSHIP
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This 8-page paper focuses on the best way to build a strong consultancy-client relationship. Bibliography lists 4 sources.
Filename: MTclicon.rtf


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