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Papers On Business - Management
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Burt's Bees
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A 4 page paper discussing two cases, one on how Burt's Bees can increase sales from $6 million to $25 million over five years, the other on the founder of Burt's Bees, Roxanne Quimby. Bibliography lists 2 sources.
Filename: KSmgBurtsBees.rtf

Burt’s Bees; Marketing Case Study
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This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.
Filename: TEburtbee.rtf

Bus Manufacturing
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5 pages in length. The student is well-equipped to enter and contribute to the automotive school bus manufacturing by virtue of a rich past experience that includes an in-progress B.S. in Industrial Technology, mechanical drafting and R&D Engineering Testing. The ongoing advancements in technology leaves in its wake a virtual graveyard of outdated approaches and applications; what once was considered to be the best methodology only years previous is now looked upon as archaic and inefficient. The extent to which perpetual progress renders otherwise viable approaches and applications all but useless within the ever-evolving school bus manufacturing industry is both grand and far-reaching; that newer, more germane methodologies are constantly being developed by engineers speaks to the ever-present nature of reinvention into which the student is wholly prepared to enter. Bibliography lists 9 sources.
Filename: TLCBusManuf.rtf

Bush and Folger's The Promise of Mediation
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This 11 page paper compares and contrasts two different forms of mediation--negotiation and transformative mediation--with the use of the book The Promise of Mediation. Authors argue that transformative mediation is superior to other forms. No additional sources cited.
Filename: SA329BaF.rtf

Business Economics Questions
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This 7 page paper answers numerous business economics and strategy related questions, defining and discussing aspects including asymmetrical information, dynamic capabilities, sunk costs, path dependency, antitrust policies, Porters Five forces and the impact of this internet on this model.
Filename: TEquest2.rtf

Business & Marketing Article Reviews
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24 page long reviews of articles relevant to business and marketing with citations for each.
Filename: Articles.wps


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