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Papers On Business Management & Management Theory
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Carnival Corp. and plc
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This 17 page paper examines the cruise line company Carnival Corp and plc. The paper looks at the vision and mission, examines the opportunities and threats facing the company as well as the strengths and weaknesses of the company along with a competitive profile Matrix and an IFE matrix. The bibliography cites 4 sources.
Filename: TEcarnival.rtf

Carnival Cruise Lines (SWOT Analysis)
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This 4 page paper examines this cruise line. Bibliography lists 3 sources.
Filename: SA911ccl.rtf

Case Analysis: Do Policies of People Express Emphasize the Core Competencies of Employers?
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This is a 5 page analysis of the People Express airline and their utilization of employees. Their focus is on marketing, cost, and people, and this analysis describes whether their methods are proving to be successful.
Filename: JGApexpr.wps

Case Studies: Caterpillar And Harley-Davidson
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A 12 page paper presenting two case studies. The Caterpillar study refers to problems and issues Caterpillar faced in the 1980s and what the company did to regain market share through changes in management and operations. The second case refers to problems and issues Harley-Davidson faced in the early 1980s through the 1990s and what the changes they made to overcome the problems. Both companies thought they were immune from problems and discovered just how vulnerable they were to near extinction. Bibliography lists 8 sources.
Filename: PGctphly.RTF

Case Study - Lexmark International
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An 8 page paper. A case study of Lexington that was prepared at the University of Alabama is the catalyst and exclusive source of corporate information. This essay presents an analysis of Lexmark that includes consideration of the industry, external and internal environments, exogenous and endogenous variables, Porter's five forces, SWOT analysis, competitive advantages, and recommendations for change in the organizational structure. Bibliography lists 5 sources.
Filename: PGlxmrk.rtf

Case Study : Mt McKenzie Winery
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A 7 page paper that is based on information provided by the student. The paper includes a SWOT of the winery, the design for an advertisement for a brandy maker and who should interview candidates, the implications of 'rightsizing' instead of waiting for natural attrition, working with employees and community to prepare them for changes, such as staff reduction, and a future lineup of the organization's staff. Bibliography lists 1 source.
Filename: PGmckwc.RTF


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