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Papers On Advertising Issues
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"Branding" & Advertising
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An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources.
Filename: khbradv.wps

"If You Hate Periods, You'll Love Pamprin"
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A 5 page paper that challenges the advertisement of Pamprin, which states that "If you hate periods, you'll love Pamprin." The paper presents a study to investigate the claim. Bibliography lists 4 sources.
Filename: RApamprin.wps

100 Products and Services That People Don't Want to Buy on the Web:
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This 10 page paper discusses the products and services which people don't want to buy online. Furthermore, this paper explains many reasons why certain products and services don't sell easily on the web compared to others. Bibliography lists 14 sources.
Filename: GSWebbuy.rtf

7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf

A Persuasive Memo about Tobacco Advertising
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This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.
Filename: HVSmoMmo.rtf

A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps


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