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Papers On Advertising Issues
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Advertising Is Not Free Press
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A series of well-thought argumentative reasons (discussed briefly in 2 pages) why the writer believes that advertising should not fall under 'Freedom of the Press." No Bibliography.
Filename: Freeadv2.wps

Advertising Issues
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A 3 page research paper that very briefly deals with some specific areas of marketing, such as models of consumer decision-making; personality theories; tri-component factor model and problem-solving consumer strategies. Bibliography lists 4 sources.
Filename: khadvis.rtf

Advertising Issues
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A 5 page paper that discusses specific issues related to advertising. The first section discusses what puffery is and provides examples, the second discusses certain brand principles and two that Starbucks used and then forgot, and the third brief section critiques an ad for Wonderbra. Bibliography lists 4 sources.
Filename: PGadis3.RTF

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
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This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf

Advertising Psychology: A Research Proposal
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This 5 page paper provides an overview of a research proposal. This paper outlines the methodology to explore the issue of advertising psychology. Bibliography lists 5 sources.
Filename: MHAdvPsy.rtf

Advertising Self-Regulation
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8 pages in length. Advertising self-regulation is a critical component of corporate social responsibility. Such efforts much exist inasmuch as the ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions finds one incorporating the interests of ethics and morality within the corporate structure, essential concepts that are often absent from a business standpoint. The writer discusses how the basic motives behind this concept stem from the desire to not only advertise a particular product but to also do so in a responsible manner. Bibliography lists 3 sources.
Filename: TLCadreg.doc


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