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Papers On Marketing & Consumer Behavior
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Advanced Marketing
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A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources.
Filename: Advmktg.wps

Advancing to the Click and Mortar Business Model
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A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources.
Filename: KSebizDevImple.rtf

Advertisements: Appealing to our Need for Autonomy
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5 pages in length. The focus herein is on the consumer's need for autonomy in making purchases based on advertisements. Advertisers are more in control of the consumer than we might like to think. This paper will help point out how that is happening. Bibliography lists 5 sources.
Filename: JGAauton.wps

Advertising 1920 - 1940
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This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources.
Filename: TEad1920.rtf

Advertising According to Erikson
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A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.
Filename: KSadvErikson.rtf

Advertising According to Erikson (2)
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A 4 page paper reviewing three articles of studies featuring Erik Erikson's theory of psychosocial development in the individual. Even though Erikson did not formulate his theory on the basis of scientific investigation, those coming after him with a desire to establish an empirical basis for either accepting or rejecting Erikson's theory of psychosocial development find that Erikson's theory stands quite well and bears scrutiny when subjected to empirical methods. Bibliography lists 4 sources.
Filename: KSadvErikson2.rtf


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