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Papers On Marketing Case Studies
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Intel Pentium III: Privacy Issues: In the modern, computer generated world, advancement in technology are not unusual - it is expected. In late January, 1999, Intel Corp. released its enhanced graphics and multimedia chip, code-named Katmai, will be
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an embedded ID/serial number in each chip. The ID number will more accurately identify the system owner and offer greater protection. The ID chips were designed in an effort to address anti theft and anti fraud concerns, and the growing security issues surrounding e-commerce. There's been so much uproar over the potential for privacy infringement that Intel says it will provide software for users to mm off the serial number. The concern about privacy is real, though it may be being blown out of proportion. Intel has not dealt directly with the problem and seems intent on maintaining it's position that the chip can be disabled sufficiently with the software they provide. As of yet, they have not addressed the concerns that another program could re-activate the system and, or, it is completely disabled by their software. This 5 page paper examines the concern over privacy. Bibliography lists 10 sources.
Filename: KTintell.doc

Is Microsoft A Monopoly?
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This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.
Filename: Msmono.wps

Microsoft / Successful Strategies For Today and Tomorrow
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In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so in the future. Projects, plans, and new Microsoft products & services are presented. A FREE chronology of the company's development is included .Bibliography lists 8 sources.
Filename: Microsof.wps

Microsoft / The First Decade
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A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.
Filename: Microsft.wps

Disneyland Paris (Euro Disney)
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An 8 page research paper on the financial and cultural miscalculations made by Disney in the planning of Euro Disney and how they were corrected. Suggestions are made about preventative measures that could have been made in the planning process. Bibliography lists 5 sources.
Filename: Cnprsdis.wps

Yahoo! Inc. / A Case Study in Marketing
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A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.
Filename: Yahoo.rtf


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