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Papers On Marketing Case Studies
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Boeing; A Case Study;
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This 5 page paper undertakes an evaluation of Boeing since the appointment of Alan Mulally as President. The paper comprises of a SWOT analysis, an evaluation of current goals and culture and than makes recommendations on future strategy. The bibliography cites 4 sources.
Filename: TEboeing.wps

BOH; Market Analysis
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This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
Filename: TEbohtea.rtf

Bon Appetit Food Management Company
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This 4 page paper provides an overview of the firm from its inception through the present. What the company does, its goals and vision are explored. Bibliography lists 3 sources.
Filename: SA503Bon .rtf

Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)
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This 5 page paper examines this law firm with the use of a SWOT Analysis. Attention is paid to workplace practices. Bibliography lists 3 sources.
Filename: SA807BB.rtf

Book Review / How To Increase Sales
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1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.
Filename: Salebook.wps

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps


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