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Papers On Miscellaneous Issues In Business
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An Overview of Computer Associates
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This 4 page paper examines this firm that endured a scandal in September of 2004. While the scandal is discussed, there are many facts about the mission and management of this large company that is included. Bibliography lists 5 sources.
Filename: SA439CA.rtf

An Overview of the Art and Business of Public Relations
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This 10 page report discusses the fact that any student pursuing a study of public relations and its goals and objectives must understand that for all the energy and effort any organization puts into its management efforts, those efforts will be useless unless external elements, most notably communicating with and supporting the various publics that are essential to the success of the organization, are also calculated as a part of the larger management equation. External factors can range, depending on the organization and its business or social enterprise, from political factors, economic conditions, national attitudes, public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps

AN OVERVIEW ON HOW TO START A BUSINESS
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This 15-page paper examines literature and various steps to a successful business start-up. Bibliography lists 16 sources.
Filename: MTbusstart.rtf

Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps

Analysis of a Corporate Productivity Audit
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8 pages. The productivity audit of a business is comprised of the evaluation of eight major items: Policy, leadership, objectives, inputs, performance, technology, work procedures and staff. This example productivity audit evaluates these areas in this particular business, a metropolitan bank. The results of the audit are reported with a full analysis of the findings as well as recommendations on how to improve certain aspects of the business. This is an excellent guideline that can serve as a model in auditing any type of business using the productivity audit as shown. Bibliography lists 4 sources.
Filename: JGAbnkfx.rtf

Analysis of a Microsoft Subsidiary:
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This 5 pape paper examines a specific company which Microsoft recently bought and their role now within the larger company. This company is analyzed from various perspectives throughout this paper. Bibliography lists 2 sources.
Filename: GSMicros.rtf


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